Number of registered Mystery Shoppers
- + for Clients
- What is Mystery Shopping?
- Inspections
- Difference between Mystery Shopping and Market Research
- What can be measured?
- Involvement
- Myths and Pitfalls
- Methods
- Guidelines and Ethics
- Quality assurance
- Certification
- Shopper profiles
- Reporting online
- Benchmarking
- Audio reporting
- Alert reporting
- Identification
- Global projects
- Incentive programs
- Communication
- Read more
- + for Shoppers and Inspectors
- + FAQ
What can be measured?
All companies have some kind of personal contacts with Customers, suppliers and/or partners. All these contact moments can be measured, both with private consumers and professional business to business (B2B). We recommend to measure what is strategically important, processes that are time consuming and expensive to correct. Things that often go wrong and can cause the company bad reputation and processes that are affecting customer service, customer loyalty, sales and profit.
Measuring Management
Mystery Shopping projects with reporting on individual level, really does not measure the individual employees' performance - but the managers'! The manager is responsible for recruiting, introducing, training and coaching of his/her employees. Mystery Shopping projects measure how well the manager has succeeded with his leadership and what can be improved.
Unique and standards programs
A mystery shopping program is most often developed as a unique program based on the individual company's goals and standards. Benchmarking is then possible only on company level. But since many companies are interested in also benchmarking with other companies in their industry, we have developed a standardized program for this. Read more at www.serviceindex.se
