Number of registered Mystery Shoppers
- + for Clients
- What is Mystery Shopping?
- Inspections
- Difference between Mystery Shopping and Market Research
- What can be measured?
- Involvement
- Myths and Pitfalls
- Methods
- Guidelines and Ethics
- Quality assurance
- Certification
- Shopper profiles
- Reporting online
- Benchmarking
- Audio reporting
- Alert reporting
- Identification
- Global projects
- Incentive programs
- Communication
- Read more
- + for Shoppers and Inspectors
- + FAQ
Perfect match
Prior to every assignment a match is made, so that the visit can be conducted by the person best suited and qualified to be an objective and relevant customer for the company in question. A mystery shopper can represent the company's Client, Employee, Member, Student, Supplier etc. A shopper can be a private person or represent a small or big organization.
The shopper profile may require the shopper to be in a certain age, gender, family situation, have certain habits or experience, possess a certain product (a car of a certain brand, model and year) or a tool (e.g. a digital camera) have a membership or client relation to be able to act and ask questions that are relevant for them. Or have a ticket and any way plan to visit a certain airport or a certain city.
When shoppers apply for assignments they are ranked in our system depending on how well they fit the required profile and how they have performed visits before. All shoppers receive feedback and a grading on each task, regarding their ability to follow our instructions and report in an objective way, correct and in time. For advanced assignments we may only use shoppers with a high grade.
