Number of registered Mystery Shoppers
- + for Clients
- What is Mystery Shopping?
- Inspections
- Difference between Mystery Shopping and Market Research
- What can be measured?
- Involvement
- Myths and Pitfalls
- Methods
- Guidelines and Ethics
- Quality assurance
- Certification
- Shopper profiles
- Reporting online
- Benchmarking
- Audio reporting
- Alert reporting
- Identification
- Global projects
- Incentive programs
- Communication
- Read more
- + for Shoppers and Inspectors
- + FAQ
Reporting online
AB Better Business has developed a reporting system ”BAFF ONLINE” which gives our clients access to their reports from Mystery Shopping, within 24 hours after the visits. Most clients wait until all visits in the wave are completed, when all total- and average results are complete.
It is thanks to BAFF ONLINE that we can have 100% control over which visits that are to be made, which visits are made, confirmed, reported and which checklists that have been rewieved in our quality control.
On this page You can read more about our quality control procedure 
The BAFF ONLINE system is used by the mystery shoppers, our project managers and our clients, and is continuously improved to be even better.
We are dedicated to help You do Better Business!
Unlimited languages
Better Business reporting system is developed with particular focus on benchmarking in unlimited number of countries and in unlimited number of languages. Each report can be viewed in local language, the company language or both.
How to use the reports
Before starting to develop a mystery shopping program, it has to be decided how the reports are going to be used. A mystery shopping project with reporting on individual level or a mystery shopping research on aggregated company level. Read about the difference
Our online system makes it possible to make dynamic benchmarking reports with lots of options. Checklists and diagrams, ranking lists, tables which you can open in excel and html, comparison reports, action plans, balanced score card reports etc. We can give you access as soon as each report is ready or when the wave is complete, depending on how you want the organization to use the reports.
We can give all managers and employees individual passwords to access the reports they have authority to view, we can send e-mail notifications, we can make special reports in power point ready to use in the board meeting, kick off event or department meetings. Individual feedback should be given in private but awards should be presented with an audience. We can join your meetings to present the concept and your results. We can set up telephone conferences with everyone or parts of your organization for efficient briefing and follow up. We can help you in with workshops and consulting to develop the business based on the reports. It is completely up to you how you want to use our services.
