Number of registered Mystery Shoppers
- + for Clients
- What is Mystery Shopping?
- Inspections
- Difference between Mystery Shopping and Market Research
- What can be measured?
- Involvement
- Myths and Pitfalls
- Methods
- Guidelines and Ethics
- Quality assurance
- Certification
- Shopper profiles
- Reporting online
- Benchmarking
- Audio reporting
- Alert reporting
- Identification
- Global projects
- Incentive programs
- Communication
- Read more
- + for Shoppers and Inspectors
- + FAQ
Read more about Mystery Shopping
"Measuring Management and the Moment of Truth" The first book written for managers, explaining from A to Z how to measure the Leadership and the total business concept in any company and industry. Forewords are written by Jan Carlzon, previously CEO at SAS and Mark Michelson, founder of the trade organization MSPA.
“Why we need Mystery Shopping” The first book written for employees, explaining how they can benefit from having Mystery Shoppers to evaluate their performance. The book was published in Swedish (“Därför skall vi ha Mystery Shopping”) in 2007, in English in 2008 and will be released in German in May 2008.
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How much would a mystery shopping program cost and look like for Your company? Better Business have more than 13 years experience of developing programs for large global organizations as well as tiny companies in lots of different industries. Contact us for a proposal 
