Number of registered Mystery Shoppers
2011
2011-03-14
The Smiling Report 2011 shows that 25% of customers do not receive a smile
Read more 
2010
2010-12-29
SSQ Award accredited by HOTREC
Better Business is an exclusive provider of Mystery Shopping to the Quality program SSQ Award
Read more
2010-06-08
The book about Mystery Shopping, now also available in Italian.
Better Business founder, Veronica Boxberg Karlssons’ book ”The book about Mystery Shopping” is now published in Italian by Edizioni Franco Angeli, which are specialiced in Management litterature.
Read more
2009
2009-09-29
- Release of the most complete book about
Mystery Shopping that ever has been written.
2009-05-20
- Improving Quality and Service within Icelandic Farm Holidays
2009-04-20
- The Smiling Report 2009 shows that the trend continues downwards
2009-03-06
- Better Business is launching an Incentive program for Superb Service
2009-01-02
- Better Business chairman now also chairman for MSPA
2008
2008-12-04
- Better Business “Gasell 2008”
2008-09-30
- The Mystery Shopping Day 2008! (swedish)
2008-05-23
- The book about Mystery Shopping for employees now released in German!
2008-04-18
- Better Business opens office in Finland (swedish)
2008-04-18
- Better Business launches new profile program (swedish)
2007
2007-10-24
- 10.000 new Mystery Shoppers in one year!
2007-10-16
- Veronica Boxberg Karlsson - New president for IMSA
2007-09-24
- BOOKRELEASE – This is why we use Mystery Shopping!
