Number of registered Mystery Shoppers
2010
2010-06-08
The book about Mystery Shopping, now also available in Italian.
Better Business founder, Veronica Boxberg Karlssons’ book ”The book about Mystery Shopping” is now published in Italian by Edizioni Franco Angeli, which are specialiced in Management litterature.
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2009
2009-09-29
Release of the most complete book about
Mystery Shopping that ever has been written.
”The book about Mystery Shopping” by Veronica Boxberg Karlsson
Quote about the book by Professor Christian Grönroos:
"Finally a book explaining mystery shopping in a structured and rewarding way".
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2009-05-20
Improving Quality and Service within Icelandic Farm Holidays
Last year, Icelandic Farm Holidays started a three year project called "Improving Quality and Service within Icelandic Farm Holidays" in co-operation with the company „Better Business“. The aim of the project is to map the status of the accommodation and service offered by the members within the association from perspective of the guest. Read more
2009-04-20
The Smiling Report 2009 shows that the trend continues downwards
Mystery Shopping Providers around the world have participated in the Smiling Report 2009 which compiles customer service data from evaluations conducted across a spectrum of industries. The summary for 2008 includes answers to more than 2.5 million questions covering Smile, Greeting and Add-on sales in 66 countries. Read more
2009-03-06
Better Business is launching an Incentive program for Superb Service
Better Business World Wide has been the leading provider of Mystery Shopping services in the Nordic countries since 1995 and during many years rewarded employees who have given Superb Service to customers. Now Better Business is launching an Incentive program including a range of products like, diplomas, congratulation e-mails, cards, pins, cakes, gift cards, flower delivery, pendants and cuff links with the unique Superb Service logotype. Only employees who have given Superb Service can receive the rewards. Read more
2009-01-02
Better Business chairman now also chairman
for the trade organization MSPA
MSPA was founded in USA 1997 to develop and regulate the Mystery Shopping industry. Today MSPA has 350 members in 60 countries and offices in Europe, North America and Asia. During 2009, MSPA will start also in South America. All regions report to MSPA Global Board where now Better Business founder, owner and chairman, Veronica Boxberg Karlsson has been appointed chairman from 1 January 2009.
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