Number of registered Mystery Shoppers
- + for Clients
- What is Mystery Shopping?
- Inspections
- Difference between Mystery Shopping and Market Research
- What can be measured?
- Involvement
- Myths and Pitfalls
- Methods
- Guidelines and Ethics
- Quality assurance
- Certification
- Shopper profiles
- Reporting online
- Benchmarking
- Audio reporting
- Alert reporting
- Identification
- Global projects
- Incentive programs
- Communication
- Read more
- + for Shoppers and Inspectors
- + FAQ
Methods
Mystery Shopping can be done in person (visits), by mail (e-mail and snail mail), telephone or the internet.
We will create the preconditions for the project together with our client, so that shopper profile and scenario fits the method and that the Mystery Shopper can remain anonymous. All shoppers are given thorough briefing in writing and either in a telephone conference or in person, or through certification tests.
Better Business can only accept Mystery Shopping assignments if the method is legal and ethical, and the purpose with the program is to improve customer service and/or profit.
