Number of registered Mystery Shoppers
- + for Clients
- What is Mystery Shopping?
- Inspections
- Difference between Mystery Shopping and Market Research
- What can be measured?
- Involvement
- Myths and Pitfalls
- Methods
- Guidelines and Ethics
- Quality assurance
- Certification
- Shopper profiles
- Reporting online
- Benchmarking
- Audio reporting
- Alert reporting
- Identification
- Global projects
- Incentive programs
- Communication
- Read more
- + for Shoppers and Inspectors
- + FAQ
Guidelines and Ethics
We follow the trade organization MSPA´s guidelines and ethical standards for Mystery Shopping and Better Business internal quality procedures are even more strict than the industry standards. Better Business Quality Assurance 
MSPA
Better Business became a member of the trade organization for Mystery Shopping MSPA (Mystery Shopping Providers Association) as the first Nordic company in 2000. Veronica Karlsson, Better Business’ founder is one of the founders of MSPA Europe and was also the first President during 2001-2004. Since 2006 Veronica is a member of the MSPA Global Board and its Chairman since January 1st 2009.
Code of Professional Standards and Ethics Agreement -
www.mspa-eu.org/ethics/ethics2.php
MSPA Guidelines for Mystery Shopping in Europe -
www.mspa-eu.org/pdf/Guidelines.pdf
MSPA Guidelines are also available in a short version in several languages on the MSPA web site:
www.mspa-eu.org/pdf/Guidelines_english.pdf
ESOMAR
Better Business is also a member of ESOMAR, the world organization for enabling better research into markets, consumers and societies. ESOMAR has defined ethical and professional principles, codes and guidelines. ESOMARS Guidelines
