Number of registered Mystery Shoppers
- + for Clients
- What is Mystery Shopping?
- Inspections
- Difference between Mystery Shopping and Market Research
- What can be measured?
- Involvement
- Myths and Pitfalls
- Methods
- Guidelines and Ethics
- Quality assurance
- Certification
- Shopper profiles
- Reporting online
- Benchmarking
- Audio reporting
- Alert reporting
- Identification
- Global projects
- Incentive programs
- Communication
- Read more
- + for Shoppers and Inspectors
- + FAQ
Mystery Shopping can be used in any industry
We have experience from evaluating many different aspects through Mystery Shopping, such as compliance of Age, Concepts, Dates, Goals, Procedures, Standards etc. In person, via telephone, e-mails, web sites, deliveries etc. We can deliver reports immediately after the visits, via sms, e-mail, internet, in person meetings, workshops, photos, recorded audio files etc.
Our experience
Better Business was the first Nordic company to join MSPA and to focus on Mystery Shopping as a core business. Since the foundation in 1995 our goal is to continuously improve our services and procedures to enable our clients to do Better Business!
Books about Mystery Shopping
Better Business employees has written several books about Mystery Shopping, for managers and their employees, in several languages. Read more  |  |
