Number of registered Mystery Shoppers
- + for Clients
- What is Mystery Shopping?
- Inspections
- Difference between Mystery Shopping and Market Research
- What can be measured?
- Involvement
- Myths and Pitfalls
- Methods
- Guidelines and Ethics
- Quality assurance
- Certification
- Shopper profiles
- Reporting online
- Benchmarking
- Audio reporting
- Alert reporting
- Identification
- Global projects
- Incentive programs
- Communication
- Read more
- + for Shoppers and Inspectors
- + FAQ
Difference between
Mystery Shopping
and Market Research
Mystery Shopping | Market Research |
| All units are evaluated | A sample of units are evaluated |
| Questions known before the visits | Questions asked after the visit |
| Objective facts/data | Subjective opinions/feelings |
| Identification possible | Identification not possible |
| The temperature just here and now | Statistically representative |
